Regulations
Most CIM studies have their own regulations. Each media channel has its own specific regulations explaining how the measurements are conducted, the applicable criteria, and how CIM figures should be used correctly. This way, you always know which rules apply to each medium.
Core principles
- Criteria for participating in CIM measurements
- Correct mention of CIM figures
- Dispute results
- Calculation rules for CIM data
Image
Image
Media channels
Credibility in Media - where independent and validated media data connects the industry
The CIM supports media companies, advertisers, media agencies, and the broader communications sector with accurate, objective data and insights, enabling them to develop robust media strategies and make informed investment decisions. Looking for customized media data for your strategy or research? Our team is happy to help.