List of terms

Transparency starts with clear definitions.
Since media research relies on accurate methodologies and consistent terminology, we have compiled the most important concepts here. This glossary will help you correctly interpret our studies and results.

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AA

Access Prime Time

Active Room

Ad Impression

Ad linkage

Adserver

ADSL

Advertisement pige

Advertising fraud

AdvertisingID

Advertorial

Affinity

Algorithm

Alias

AMC

Animated GIF

Appreciation

AppVisitorID

Ascription

ATT

Attitude

Audimeter

Audimetry

Audio-matching

Autoregulation

Average Issue Readership (AIR)

Awareness