Events & On Demand
Discover our upcoming events here, rewatch excerpts from the 2025 State of the Union, listen to testimonials about how ToVA works, and consult the full calendar of upcoming events, both from the CIM and other organizations.
State of the Union 2025
The second edition of the State of the Union took place in the prestigious setting of La Monnaie (Brussels) on 23 September.
Everything revolved around the impact we have as an ecosystem, the challenges to maintain that impact, but especially the opportunities to increase it even further.
State of the Union Clips (2025)
We are proud to share a series of short video segments ("State Clips") featuring CEOs, experts, and thought leaders who demonstrate how media, advertising, and technology can thrive together in a rapidly changing marketplace.
Improving audience measurement
Audience measurement is evolving rapidly. In this series, the CIM, Médiamétrie, and leading media groups discuss how new methodologies, cross-media panels, and AI-powered studies are changing the way we understand audience behaviour. Discover how innovation in measurement contributes to transparency, credibility, and smarter decision-making for the entire ecosystem.
Being successful in a changing market
The media landscape is changing rapidly. This section delves deeper into the latest trends, developments, and opportunities for local players. Industry leaders share their perspectives on how to adapt to new market dynamics, leverage international insights, and ensure local media and brands continue to thrive despite global competition.
The impact of local media and advertising
Local media and advertising play a crucial role in the Belgian economy and cultural identity. In this theme, experts explore how advertising stimulates economic growth, supports creativity, and strengthens the bond between brands and consumers—while highlighting the added value of local media and agencies.
Collaboration as a game changer
No single player can succeed alone in today's fragmented media market. This theme highlights how stronger partnerships between broadcasters, publishers, agencies, and advertisers can contribute to a more resilient and innovative local ecosystem—one that can compete with global platforms and foster sustainable growth.
The role of regulators and policymakers in media and advertising
Policy and self-regulation are essential to ensuring a fair, transparent, and diverse media market. Here, industry representatives and regulators will discuss how governments can better support local media, promote responsible advertising, and implement European frameworks that strengthen freedom and sustainability in our sector.
The use of AI
Artificial intelligence is changing everything—from creativity to measurement and brand strategy. In this instalment, experts explore how AI can improve efficiency, unlock new insights, and help agencies and media companies innovate responsibly, while keeping human creativity at its core. Discover how Belgian industry players are experimenting, learning, and driving groundbreaking projects and technological innovation.
Final conclusions
To conclude the State of the Union, key figures reflect on their key insights—and on the shared responsibility we all bear to strengthen the Belgian media and advertising ecosystem. A forward-looking summary filled with collaboration, innovation, and optimism for what's to come.
ToVA (2025)
Total Video Advertising, or ToVA, is a tool for video advertising planning.
Agencies and advertisers today predict the impact of their video campaigns, both online and offline, with ToVA, the CIM's reference tool. Be inspired by their stories and discover how they use ToVA to make marketing decisions and media plans smarter, faster, and more effective.
New CIM Strategy
Building the New CIM (2023)
The CIM is undertaking a major transformation towards a more consumer-centric approach, with a strong focus on cross-media, digital, and data. To better measure new forms of content and advertising consumption, studies are being updated and the organization is being redesigned with a smaller board of directors, stronger strategic committees, and more room for innovation and collaboration. In the videos below, you'll discover CIM's new strategy, supplemented with insights from media, advertisers, and agencies on the future of the media measurement landscape.
Birthday debates (2021)
Over the past 50 years, the CIM has grown as a provider of 'Reach & Frequency' data for virtually all media. Both the media themselves and the communications sector were delighted with independent data for comparing media. Sales houses and media agencies found everything they needed for traditional media planning.
In the debate series 'Credibility In Media. WTF!', all stakeholders involved in the CIM will have the opportunity to share their opinions on its expected evolution.
New CIM OOH study (2017)
On 30 March 2017, the CIM lifted a corner of the veil on its new CIM OOH study. Thanks to a combination of mobility surveys based on self-reported data and big data on traffic, the weekly movements of the entire Belgian population aged 12 and over were modelled. On that occasion, the CIM published a video presenting the methodological innovations of this study.
Agenda
2026
25 Aug
UBA Media Date
Organised by UBA at Dolce La Hulpe.
More info: UBA Media Date - United Brands Association
25 Aug
UMA Get Together
Organised by UMA at Dolce La Hulpe.
More info: UMA Get Together - United Media Agencies
02 Sep
Bureau
03 Sep
TC Recruitment & Surveys (& Publishing)
04 Sep
TC Digitalization
08 Sep
TC OOH
11 Sep
SC CPD
11 Sep
Board of Directors
conference call
21 Sep
TC Listen
22 Sep
TC Watch
22 Sep
Bureau
CIM