Average Issue Readership (AIR)

Description
The reach of an average issue in print, usually without taking the reference period into account. LGN is often considered equivalent to 'Last Period Readership,' as it is commonly called Average Issue Readership (AIR) in English.
Back

Be the first to know about everything happening in the Belgian media landscape.

Several times a year, the CIM publishes Newsflashes with hot news, breaking updates, and new figures, as well as updates on CIM ONE, and Monthly editions with clear overviews, insights, trends, and analyses you won't find anywhere else.

Register
In our newsletters you will discover:
The latest results from the CIM studies for television, radio, digital, press and out-of-home;
Surprising developments in media consumption;
Updates on projects, methodology and innovations within the CIM;
Events, releases and other activities you don't want to miss;
“Figures & Facts”: short facts that you can use immediately in presentations or strategic discussions.