Immediate Weighted Reach (IWR)

Description
Synonym for Rating. Reach of a specific time slot on radio or television, obtained by weighting the number of viewers or listeners by their viewing or listening duration.
Back

Be the first to know about everything happening in the Belgian media landscape.

Several times a year, the CIM publishes Newsflashes with hot news, breaking updates, and new figures, as well as updates on CIM ONE, and Monthly editions with clear overviews, insights, trends, and analyses you won't find anywhere else.

Register
In our newsletters you will discover:
The latest results from the CIM studies for television, radio, digital, press and out-of-home;
Surprising developments in media consumption;
Updates on projects, methodology and innovations within the CIM;
Events, releases and other activities you don't want to miss;
“Figures & Facts”: short facts that you can use immediately in presentations or strategic discussions.