Opportunity To See (OTS)

Description
Opportunity to See (OTS). In print, TV, out-of-home, and cinema, the term refers to the average frequency of exposure to a message. It can be calculated by dividing the number of GRPs by the net coverage of a media plan.
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Several times a year, the CIM publishes Newsflashes with hot news, breaking updates, and new figures, as well as updates on CIM ONE, and Monthly editions with clear overviews, insights, trends, and analyses you won't find anywhere else.

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In our newsletters you will discover:
The latest results from the CIM studies for television, radio, digital, press and out-of-home;
Surprising developments in media consumption;
Updates on projects, methodology and innovations within the CIM;
Events, releases and other activities you don't want to miss;
“Figures & Facts”: short facts that you can use immediately in presentations or strategic discussions.