Strategic
Committees

Strategic Committees are forums where Buy Side and Sell Side collaborate to define CIM strategy and find the right balance between resources, capabilities, and results.

Tasks of a Strategic Committee

  • Identify market needs, including media planning, consumer journeys and analysis requirements.
  • Define the scope and objectives of studies and set priorities.
  • Arrange budgets and financing of studies.
  • Evaluate proposals from Technical Committees and Taskforces.
  • Define access, exploitation and publication of data.
  • Seek consensus on all of the above aspects.
Types of Strategic Committees

Each Strategic Committee establishes regulations for the studies it oversees, setting out metrics, exploitation and publication modalities, and access and funding rules.

SC CPD (Cross-Media, Publishing, Digital)

Ensures a focus on the consumer and a cross-media and digital approach.

SC Listen, SC OOH, SC Watch

Oversee their respective media studies.

New committees

These can be established by the Board of Directors for specific studies.

Members of the Strategic Committees
Members of the strategic committees
Publishing, CrossMedia, Digital

Sébastien Reps

Chairman TC Digitalization
EssenceMediacom
Publishing, CrossMedia, Digital

Sofie Van Craen

Zigt Media
Publishing, CrossMedia, Digital

Sophie Vanderwinkel

IPM Group
Radio & Audio

Stéphanie Piret

Chairman TC Listen
Omnicom Media Group
Publishing, CrossMedia, Digital

Stéphanie Radochitzki

Chairman SC (from 1 Sept. 2026)
ING Belgium
Out of Home

Steven Heylen

Talon Outdoor Belgium
Publishing, CrossMedia, Digital

Thijs Vanderhaegen

VRT
Radio & Audio

Thijs Vanderhaegen

Chairman SC
VRT

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