List of terms

Transparency starts with clear definitions.
Since media research relies on accurate methodologies and consistent terminology, we have compiled the most important concepts here. This glossary will help you correctly interpret our studies and results.

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Cache

Campaign

Campaign report

CAPI

CASI

CAT (CIM Audio Time)

CATI

CAWI

CIM

CIM Internet Tag

CIM ONE

CIM OOH (Out-Of-Home)

Cinema network

Circulation

Click

Click through ratio (CTR)

CMP

CNI

Co-branding

Codes of Conduct

Commercial break

CommPass

Compensation

Confidence interval

Contact

Contactdistribution

Content integration

Content provider

Cookie

Correction

Cost per GRP (K/GRP)

Cost per thousand / contacts (CPM)

Cost per thousand / readers viewers

Coverage

Crawl

Cross-media behaviour

Cumulative reach