List of terms

Transparency starts with clear definitions.
Since media research relies on accurate methodologies and consistent terminology, we have compiled the most important concepts here. This glossary will help you correctly interpret our studies and results.

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Page Request (Page Impression)

Paid circulation

Panel

Panel rotation

Panelist

Passage

Passers-by Last Period

Pay Per View

Pay television

Penetration

Performance Last Period

Picture Matching

Pop-up

Primary Person Responsible for Income (VVI)

Primary Person Responsible for Purchases (VVA)

Primary Reader

Prime Time

Probabilisation

Product Placement

Profile

Providers of proprietary audience measurement systems