List of terms

Transparency starts with clear definitions.
Since media research relies on accurate methodologies and consistent terminology, we have compiled the most important concepts here. This glossary will help you correctly interpret our studies and results.

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Tag

TAM (Television Audience Measurement)

Target Group

Teaser

Tempo

Tertiary Reader

TGM

Time Shifted Viewing (TSV)

Time-shifted viewing

To be filled in by the respondent

Top Of Mind

Total Circulation

Total Listening

Total Reach

Total Reading

Total Screen Usage (TSU)

Total TV (TTV)

Total Video Advertising (ToVA)

Total Viewing

Trailer

Typology